Ideas live beyond us

Like a moth to a flame, Sandy was drawn towards the roller coaster world of advertising. The big ideas, the crazy deadlines, the cold pizza at midnight – it all felt like the only life worth living.

From small agencies in the back alleys of Bombay to the global networks in the gleaming towers of Dubai, his passion for ideas took him places. The stage at Dubai Lynx. The Palais des Festivals in Cannes. The Lincoln Center in New York.

Since 2002, he has worked in Dubai at TBWA, BBDO, Ogilvy and Lowe on some of the most prominent public sector brands – Mubadala, Dubai Festivals and Retail Establishment, Dubai Motor Festival, Dubai Media City, Dubai Studio City, Dubai International Film Festival, Louvre Abu Dhabi, du, Emirates, Etihad Airways and Mai Dubai. He has also worked on leading private sector brands like Standard Chartered Bank, Nissan Middle East, Infiniti Middle East, Arabian Automobiles, Pfizer, HSBC and many more.

His work has won recognition at regional and international awards, including The One Show, Cannes Lions, Dubai Lynx, Effies MENA, MEPRA, Clios, Cresta, Communication Arts, New York Festivals and Loeries.

Beyond awards, the numerous pitches and presentations have given him a deep understanding of what clients need. Now, as the media landscape continues to evolve, his goal remains to pursue those ideas which will inspire the creatives of tomorrow.

quickersand@gmail.com   I   +971 50 425 9079   I   Golden Visa

Experience     

Freelance, Dubai (October 2024 – present): Copy Consultant

Impact BBDO, Dubai (July 2023 – September 2024): Creative Director - Copy

Memac Ogilvy, Dubai (April 2022 – July 2023): Creative Director - Copy

TBWA\RAAD, Dubai (September 2006 – March 2022): Creative Director

Brandcom (formerly Lowe), Dubai (July 2002 – August 2006): Associate Creative Director

Ambience D’Arcy (Publicis), Mumbai (February 2001 – June 2002): Copy Supervisor

MubarakHo.com (e-Greetings site), Mumbai (May 2000 - November 2000): Creative Head

Ambience D’Arcy (Publicis), Mumbai (March 1998 - May 2000): Senior Copywriter

Madison DMB&B (Publicis), Mumbai (January 1996 - February 1998): Copywriter

J.A.M. (Just Another Magazine) (June 1995 - October 1995): Founder Member, Writer

Contract Advertising (JWT), Mumbai (March 1995 - May 1995): Copy Trainee

Awards  

Effies MENA 2024 - Silver x2 for Etihad Airways Black Friday Takeover (Media Idea, Travel & Tourism)

Dubai Lynx 2024 - Shortlist for Etihad Airways Black Friday Takeover (Media)

New York Festivals 2022 - Gold for Last Words Insurance

Dubai Lynx 2021 - Gold for The Art Gap Identity (Design)

Dubai Lynx 2021 - Silver for The Art Gap Exhibition (Brand Experience & Activation)

Dubai Lynx 2021 - Bronze for The Art Gap Exhibition (Media)

Dubai Lynx 2021 - Bronze for The Book of Art Gap (Print & Publishing)

Luerzer’s Archive Vol. 2, 2020 - Cheat Codes Campaign

Cresta Awards 2020 - Gold for The Book of Art Gap

Cresta Awards 2020 - Silver for The Art Gap Exhibition

WARC MENA 2020 - Gold for The Art Gap Exhibition

Cannes Lions 2019 - Finalist for The Art Gap Exhibition (PR)

Cannes Lions 2019 - Finalist for The Book of Art Gap (Print)

Loerie Awards 2019 - Gold, Silver for The Book of Art Gap

Loerie Awards 2019 - Silver, Bronze x2 for The Art Gap Exhibition

Loerie Awards 2019 - Bronze for Cheat Codes Campaign

MEPRA Awards 2019 - Gold, Silver, Bronze for The Art Gap Exhibition

MEPRA Awards 2018 - Silver for Best Internal Communications, Mubadala

Dubai Lynx 2018 - Finalist for Connect Spam Campaign

GEMAS Effie MENA Awards 2017 - Finalist for Nissan Kicks The Epic Launch

GEMAS Effie MENA Awards 2016 - Silver for Nissan ICC Global Campaign

Loerie Awards 2016 - Finalist for Nissan Sponges Campaign

Dubai Lynx 2015 - Gold for Nissan Red Bandaid

Dubai Lynx 2015 - Bronze for Nissan Blue, Yellow Bandaid

Cannes Lions 2015 - Finalist for Nissan Bandaid Campaign

Loerie Awards 2015 - Bronze for Nissan Bandaid Campaign

One Show Automobile Advertising Awards 2015 - Finalist for Nissan Bandaid Campaign

GEMAS Effie MENA Awards 2015 - Gold for Infiniti KSA From Darkness to Light

GEMAS Effie MENA Awards 2015 - Silver for Nissan Juke Take A Stand

Dubai Lynx 2014 - Gold for Nissan Crash Text Dummies

GEMAS Effie MENA Awards 2014 - Gold for Nissan Patrol the Conqueror

GEMAS Effie MENA Awards 2014 - Silver for Nissan Tiida

MENA Cristal Awards 2014 - Gold for Nissan Crash Text Dummies

Global Cristal Festival Awards 2014 - Bronze for Nissan Accidental Text Drive

Global Cristal Festival Awards 2014 - Bronze for Nissan GT Academy 2

Dubai Lynx 2013 - Silver for Arabian Automobiles Tyre Wreaths

Dubai Lynx 2013 - Bronze x2 for Nissan Crash Text Dummies

GEMAS Effie MENA Awards 2013 - Silver for Nissan 370Z Within Your Reach

Global Cristal Festival Awards 2013 - Bronze for Nissan Crash Text Dummies

GEMAS Effie MENA Awards 2012 - Bronze for Nissan Juke Desert Nemesis

GEMAS Effie MENA Awards 2012 - Bronze for Nissan 370Z Speed Personified

MENA Cristal Awards 2012 - Gold for Nissan 370Z Speed Personified

Dubai Lynx 2011 - Bronze for Nissan 370Z Abu Dubai

Dubai Lynx 2011 - Bronze for Combat Devil and She-Devil

Dubai Lynx 2011 - Silver for Standard Chartered UAE Food Explorer

MENA Cristal 2011 - Gold for DAC Eat Off the Floor

MENA Cristal 2011 - Gold for Nissan This Terrain is a Joke

Dubai Lynx 2010 - Gold x2 for DAC Eat Off The Floor (Print & Outdoor)

Dubai Lynx 2010 - Bronze for Standard Chartered Some Water, Sir?

Communication Arts Advertising Annual 2010 - DAC Eat Off The Floor

Luerzer’s Archive Vol. 3, 2010 - DAC Eat Off The Floor

MENA Cristal Awards 2010 - Gold for Nayomi A Little Push

GEMAS Effie MENA Awards 2010 - Gold for Standard Chartered UAE Food Explorer

GEMAS Effie MENA Awards 2010 - Grand Prix for Standard Chartered UAE Food Explorer

One Show Design 2009 - Merit Award for Nissan Piece of Cake

MENA Cristal 2008 - Gold for Nivea Sandcastle, MTV Arabia

MENA Cristal 2007 - Gold for Trillion for Lebanon Book

Dubai Lynx 2007 - Grand Prix for Standard Chartered Quick Account

Dubai Lynx 2007 - Gold for Trillion for Lebanon Book

Dubai Lynx 2007 - Silver for Nissan Smallest Press Ad

New York Festivals 2007 - Gold for Trillion for Lebanon Book

Loerie Awards 2007 - Bronze for Pedigree Happy Tails

Loerie Awards 2007 - Finalists for Trillion for Lebanon Book, Nissan Smallest Press Ad

Cannes 2007 - Finalist for Trillion for Lebanon Book

One Show 2006 - Bronze Pencil for Axe Mousepad

One Show 2006 - Merit Award for JME Blind Keys

Campaign ME Awards 2006 - Gold for Axe Integrated

Cannes Young Creatives’ Competition India 2001 - Runner-up

Cannes Lions 2000 - Finalist for Sil Chillivilli Sauce

Press Coverage

https://lbbonline.com/news/etihad-airways-black-friday-search-takeover-turns-shoppers-into-passengers

https://campaignme.com/etihad-airways-joins-forces-with-impact-bbdo-for-global-sales-campaign/

https://www.thenationalnews.com/arts-culture/art/mind-the-gap-powerful-dubai-exhibition-demonstrates-gender-pay-gap-in-art-1.844571

https://gulfnews.com/uae/local-artists-call-for-pay-and-gender-equality-at-world-art-dubai-1.1554210717218

https://www.branding.news/2019/04/10/half-painted-illustrations-point-out-gender-pay-disparity/

https://brut.media/us/videos/culture-lifestyle/arts/paintings-highlight-the-pay-gap-in-the-art-world

https://community.thriveglobal.com/art-gap-uae/

https://www.artculturefestival.in/the-birth-of-an-art-movement-called-the-art-gap/

https://campaignme.com/trading-enterprises-jeep-celebrates-women-camel-racers/

https://www.thenationalnews.com/business/the-real-mad-men-and-women-at-tbwaraad-1.568499

https://www.edelman.ae/educating-employees-new-entity

https://www.adforum.com/creative-work/ad/player/34463980/uae-food-explorer/standard-chartered-bank

https://en.vogue.me/culture/louvre-abu-dhabi-years-of-luxury/

https://www.facebook.com/UAEFoodExplorer/

Jury Duty

Jury Member - AdForum PHNX Awards 2022, 2023, 2024

Grand Jury Member - New York Festivals 2016

15 Seconds of Fame

First Place - Samsung Brain Challenge Dubai 2003, 2005, 2006

All-India Runner-Up - The Economic Times Brand Equity Quiz 2001

All-India Winner - The Economic Times Brand Equity Quiz 1999